Turning existing assets into new revenue opportunities.
Turning existing assets into new revenue opportunities.
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I work with luxury hotels and resorts to identify where their existing assets, spaces and guest experiences
can create additional commercial value without diluting the character of the property.
Engagements take one of two forms, depending on whether you need a
defined strategic direction or a partner to help bring it to market.
Asset Opportunity Blueprint
Asset Opportunity Blueprint
A focused strategy engagement for one property.
An independent assessment of the property's positioning, existing assets, guest demand and competitive landscape, designed to identify a promising revenue opportunity and determine how it could be developed.
The engagement includes a property and market assessment, a prioritised opportunity, an experience concept, commercial assumptions, operational considerations and a pilot roadmap.
The outcome: a decision-ready strategy your team can evaluate and execute.
Timeline: 2–3 weeks
Investment: From USD $6,800
Strategy & Activation Partnership
Strategy & Activation Partnership
From strategic direction to market execution.
An ongoing partnership working alongside the property's leadership, revenue, brand, marketing and operations teams to develop opportunities, coordinate pilots, support activation and measure commercial performance.
The work evolves with the property: identifying priorities, testing concepts, improving the guest journey and refining the strategy as results emerge.
The outcome: a sustained programme of commercially focused initiatives, grounded in the property's identity and operating realities.
Engagement: From 6 months
Investment: From USD $3,500/month
Site visits, travel and the scope of implementation are agreed at the outset.
Commissioned work is confidential under NDA.
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